How to Set Your Goals:
1. If you could have any job or be in any business, what do you think you would enjoy the most?
2. How much do you want to be earning in 1 month, 3 months, 6 months, 1 year, 3 years and 5 years?
3. What kind of house are you going to have?
4. What kind of car will you have?
5. What kind of lifestyle are you going to have?
6. What one great thing would you dare to attempt if you knew you could not fail?
Here is the thing if you believe, if you focus on this one great thing you will not fail! You may find a few ways not to do it but they are just learning experience’s nothing more!
What is keeping you from attempting your dream? What is holding you back?
Find out what it is write it down, then write a list of 10 to 20 ways you can overcome what ever it is standing in your way of doing what you really want to do.
Marketing Strategy
The purpose of any business is to create customers. If you don’t have customers then that company wont have cash flow and without cash flow it’s not going to be in business long. So the success or failure of the marketing effort determines the future of the company.
Marketing is the process of determining customer needs and then tailoring the product or service to satisfy these needs.
Finding New Products or Services
1. Begin by looking at yourself- What talents do you have? What are you really good with? What do you know a lot about?
2. Look for a product or service that you can get excited about, something that you love to do.
You will be most successful doing something or marketing something that you really love.
3. Look for something that is an improvement on an existing product or service
- How can you make it cheaper, have better quality, maybe add additional features or functions. Maybe you could offer something extra to go with it
- An idea only needs to be 10% new and better to capture substantial market share.
4. Newspaper stories, articles, advertisements in U.S. publications
5. Look in trade magazines- In your field of knowledge.
6. Go to Trade Shows.
- You only need a business card
- Present yourself as a retail buyer
7. Friend- Tell them looking for new product ideas.
8. Your own field or skills- You may have a million-dollar idea of your own
9. When you travel keep your eyes open for opportunities: your objective is to acquire the rights to sell a product or service in your market area. Often this proprietary right is available for the asking.
10. Keep your eyes open and alert to new business opportunities happening around you.
11. You will only be successful marketing and selling something that you believe in and use yourself and would recommend to your best friend.
Fast, Cheap Market Research
Before starting any new business venture, a lot of time must be spent doing research. The pay-off will be in excess of 10;1 in the time and money saved or earned. You can do most of your research online!
1. Find out every detail of the product or service your going to be offering.
2. Read trade magazines, articles, stories on the business, industry or occupation.
3. Seek out people in the same business and ask their opinions of the product or service.
4. Ask your bank manager for their opinion or advice.
5. Ask friends, family, acquaintances for information.
6. Visit prospective customers for the product or service and ask if they would buy it? If they say no ask why.
7. Research all competitors for the product or service. Ask “Why would someone switch to buy from me?”
8. Look at the business as though you were going to be in it for 20 years. The long term perspective sharpens the short-term.
9. Finally, seek out and listen carefully to people who are negative toward your idea. Their viewpoints can be invaluable and save you a fortune in time and money.
How to overcome anything standing in your way
So again what one great thing would you dare to do if you knew you could not fail? Think about it, write it down.
What is stopping you from doing that one great thing?
Now write down 10 to 20 ways to overcome everything that is standing in your way.
I really hope this helps you reach your goals in life and if you have any questions about anything please let me know.
“You can have everything you want in life if you just help enough other people get what they want.” Brian Tracy